NI: DAC Beachcroft rolls out explanatory animations for insurance claims clients
International law firm DAC Beachcroft (DACB) has rolled out a series of animations explaining the insurance claims litigation process to clients in Northern Ireland.
The short animations, each lasting 60-90 seconds, discuss the key stages that a litigated insurance claim can pass through from start to finish, what insurers’ customers and commercial clients, as parties or witnesses in the litigation process, can expect at each stage, what action they might be required to take and when.
Embedded into DACB’s claims handling process, the relevant animation is sent by SMS to the insurer customer’s or witness’s smart phone immediately prior to the corresponding stage of the litigation. The animations are also accessed via QR codes and URL links included within key documents and correspondence.
Pete Allchorne, partner and head of DACB’s Innovations Lab, said: “The animations aim to answer, proactively, the queries that people most often ask about the claims process, so that they feel less daunted by the whole experience and are clear about what is expected of them, particularly if their case goes to trial.
“Our first animations proved popular, supporting insurers’ customers along the claims journey, and we’re optimistic that these latest additions will be equally well received.”
Craig Dickson, CEO of DAC Beachcroft’s claims solutions group, added: “This is another example of how DACB is continuing to push the boundaries of innovation.
“We know that communicating through digital channels continues to be a fundamental requirement as technology evolves, and through this new service believe we have leveraged technology’s ability to improve the journey our insurer clients’ customers and witnesses experience with us through the claims process.”