Demand for private dentistry has risen sharply in recent years, with one in five people in Great Britain using private dental care in 2024.

Independent sources suggest average prices in the UK have increased significantly — between 2022 and 2024, initial consultations rose by over 23 per cent to £80, and routine check-ups for existing patients by over 14 per cent to £55.

Private dental services accounted for over two-thirds (69 per cent) of the market in 2025, with the UK private dentistry market valued at £8.4 billion in 2023/2024. Research suggests this shift is partly driven by difficulties accessing NHS treatment.

The CMA’s review will examine issues including price increase compared to inflation, business practices, complaints and redress mechanisms, and regulatory frameworks.

It says it will take account of the differences between different parts of the UK and work closely with the devolved governments as the study progresses.

Sarah Cardell, chief executive of the CMA, said: “Going to the dentist is an important part of health and wellbeing, yet we’re concerned many may be uncertain about costs, availability, treatment options and what they’re entitled to.

“For some, turning to private dentistry is a choice — but for many, it’s a necessity. People need clear, accessible information at the right time so they can make the right decisions for themselves and their families.

“We want to hear directly from people across the UK about their experiences — good or bad — to help us build a clear picture of how this market is working in practice.”