Amanda Zahringer to chair ASAI review panel

Amanda Zahringer to chair ASAI review panel

Amanda Zahringer

Amanda Zahringer has been appointed by the Advertising Standards Authority for Ireland (ASAI) as the new chair of its review panel.

Ms Zahringer has worked as an international corporate lawyer and Big Six law firm partner in London, Madrid and Dublin. She has over 20 years’ experience advising multinational companies on corporate and commercial matters, while cultivating trusted relationships as their strategic advisor.

She currently contributes her expertise across multiple boards, serving as chair of the board of directors of Community Finance Ireland (UCIT Ireland) and vice-chair of the board of directors of Ulster Community Investment Trust Limited.

She is also a member of the Irish Times Training academic advisory group, where she assists in the review of the organisation’s academic policy and procedures and provides strategic guidance for growth and innovation.

“Amanda’s legal, strategy, fintech, financial and philanthropic expertise has enabled her to have a profound social and economic impact on communities and organisations both nationally and globally,” the ASAI said in a statement.

Ms Zahringer is also an international keynote speaker and a guest speaker in executive leadership at the Irish Management Institute.

The ASAI also announced the appointment of Declan McLoughlin and Anne Parle-McDermott to its independent complaints committee.

Mr McLoughlin is the director of online and media codes and rules at Coimisiún na Meán. He has over 20 years’ experience of media regulation and is currently committed to developing Ireland’s first online safety code along with updating media codes and rules for television, radio and on-demand media services.

As a senior manager with the Broadcasting Authority of Ireland (BAI), he oversaw the BAI’s work on environmental sustainability, and he is currently the vice-chair of the Broadcasting Sustainability Network. He is also a former member of the contract awards committee, the statutory body that was responsible for the awarding of radio and television contracts.

He is a graduate of All Hallows College, Dublin and the Irish Management Institute at University College Cork, and has an advanced diploma in social media and media law from the King’s Inns.

Professor Parle-McDermott is professor and principal investigator of the Molecular Genetics Laboratory at Dublin City University. She has 30 years of experience working within the science and education university sector in Ireland.

Orla Twomey, chief executive of the ASAI, said: “We are delighted to welcome, Declan, Anne and Amanda to their new roles. Each appointee brings individual areas of expertise to the organisation and a wealth of knowledge from their careers to date.

“These insights will be welcome additions to the ASAI complaints committee and review panel. Their combined experience will provide expert guidance in the ever-evolving advertising industry. On behalf of myself and the ASAI we would like to wish Declan, Anne and Amanda the very best of luck in their new roles.”

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