The new identity, which has been just under two years in development, introduces a refreshed visual identity for the Legal Aid Board, including a new logo, colour palette, typography and visual style.

The new branding will be introduced across the organisation from today, including the Legal Aid Board website, social media channels, publications, documents and other communications.

The rebrand has been developed in partnership with Design Works to create a more consistent and recognisable identity for the Legal Aid Board, while ensuring that its communications are clear, accessible and reflective of the organisation it is today.

Joan Crawford, chief executive of the Legal Aid Board, said: “Today marks an exciting new chapter for the Legal Aid Board. Our new brand represents much more than a new logo or a new colour palette. It reflects who we are as an organisation today and how we want to present ourselves to the people and communities we serve.

“The Legal Aid Board plays an important role in supporting access to justice, and it is important that our identity and communications reflect the professionalism, accessibility and public service at the heart of our work.

“We are delighted to officially launch our new brand and look forward to seeing it come to life across the organisation and in our communications with the public.”