New action plan aims to diversify Irish export markets

Simon Harris
Ministers have yesterday launched a new action plan on market diversification, aimed at bolstering Ireland’s economic resilience and expanding global trade opportunities for Irish businesses.
The action plan contains over 100 actions across four core objectives: supporting exporting businesses and market access; deepening and broadening Ireland’s international engagement; delivering trade and tourism missions for strategic impact; and enhancing domestic readiness for economic engagement and partnership.
It was jointly developed by the Department of Enterprise, Tourism and Employment and the Department of Foreign Affairs and Trade following engagement across government and with State agencies.
Tánaiste and minister for foreign affairs and trade Simon Harris said: “This action plan is a core part of the government’s response to current trade issues.
“The US, EU and UK will continue to be our key trading partners. However, as an open trading economy, it is important we take stock of the supports available to Irish businesses who wish to diversify their export markets.
“As a government we have invested heavily with significant additional diplomatic and State agency resources in Asia, Latin America, Africa and the Gulf under Global Ireland 2025.
“Ireland is now represented by diplomatic missions in over 100 cities around the world, all of whom have trade promotion as one of their core priorities.”
He added: “We are fortunate in that the Irish economy remains robust and successful but we cannot take this for granted.
“The Government Trade Forum has been a central part of our response to current trade disruptions. The continued, combined inputs of government, State agencies and business stakeholders including on the development of this action plan will ensure that every effort is made so that Irish businesses are supported in their efforts to sell their goods and services all around the world.”
Enterprise, tourism and employment minister Peter Burke said: “In an era marked by global economic uncertainty — shaped by shifting geopolitical realities and a rapidly evolving international trading landscape — it is vital that we continue to support Irish businesses and maximise trading opportunities across the globe.
“Our long-standing relationships with established markets remain a cornerstone of our success and we will seek to deepen these relationships, but we must also prioritise new partnerships with high-growth regions that offer fresh opportunities.
“Ireland’s economic model is built on open access to global markets, underpinned by free-flowing trade and investment. That openness makes us agile, but it also means we are exposed to changes in global trade patterns and currency movements.
“This action plan is about ensuring we stay ahead of those changes, on behalf of the many innovative Irish businesses with high-value products to export.”