A&L Goodbody unveils ‘brand refresh’
Commercial law firm A&L Goodbody has revealed its “brand refresh” following an extensive consultation with clients, the business community, and internally with the firm’s partners and employees.
The firm said the new brand image “will help further develop and modernise how we present to our clients, markets and people”.
In a video explaining the change, the firm also revealed that it considered changing its name as part of the process.
The firm considered shortening the name to A&L or to Goodbody’s, before settling on A&L Goodbody or ALG for short.