And finally… nun the wiser

And finally... nun the wiser

Italy’s advertising regulator has banned a TV ad showing nuns receiving crisps instead of wafers at communion.

The advert for Amica Chips, which outraged Catholic groups, shows a young nun appearing surprised to be receiving a crisp before revealing the mother superior was responsible, CNN reports.

The 30-second advert prompted a significant backlash, with Catholic newspaper Avvenire writing in an editorial: “Christ has been reduced to a potato chip. Debased and vilified like 2,000 years ago.”

Italy’s advertising standards authority, the IAP, has ordered Amica Chips to pull the advert from broadcast. The snack company has a week to appeal the decision.

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